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IDEA 039: Lip Purty

What does women empowerment mean to you?

It’s a theme that’s popping up a lot in society right now with the #metoo movement, Dr. Christine Blasey Ford’s testimony of Brett Kavanaugh , women in different fields breaking glass ceilings, and of course Sheryl Sandberg’s classic “Lean In”. 

To me women empowerment consists of a state of liberty.

As per my favourite source, Wikipedia,

Liberty Enlightening the World, known as the Statue of Liberty, was donated to the US by France and is an artistic personification of liberty. Broadly speaking, liberty is the ability to do as one pleases.[1] In politics, liberty consists of the social, political, and economic freedoms to which all community members are entitled.[2] In philosophy, liberty involves free will as contrasted with, determinism.[3] In theology, liberty is freedom from the effects of “sin, spiritual servitude, [or] worldly ties.”[4]

c o n c e p t:

Women empowerment comes in different forms, from standing up for what you believe in, fighting for a cause, and taking care of our own mental health. On an individual level, I feel empowered when I put on lipstick. Why is that? There’s just something about getting ready and having a good morning routine that makes me feel ready to tackle the day. There is a form of intention when you put on lipstick versus just rolling out of bed and putting on sweatpants.

Maybe I’m just a typical millennial, but when I wear lipstick, I feel like a b@d@$$.

p r o d u c t:

Lip Purty, a line of lipsticks made from ethically sourced, vegan materials with no animal testing. After all, how can we feel empowered if we are putting others down. We should be lifting each other.

The whole purpose of this product is to empower the person who wears it to feel good about themselves. I just feel like when we put a little effort into who we are, you feel like you’ve invested in yourself. #GoodVibesOnly

The formula for the lipstick would be moisturizing and zero transfer. I’m not even sure if that can happen in a lipstick. LET ME KNOW!!! I just find my lipsticks that are moisturizing transfer easily and those that don’t transfer dry up on your lips. This is just an ideas blog so it makes sense that this combination is possible.

p a c k a g i n g:

The packaging consists of a simple black label where the inside of the lipstick has a statue of liberty that connect to the lipstick which is shaped as the fire for the torch that she is holding. A symbol of liberty and optimism.

potential names for lipsticks:

If you’ve ever watched youtube makeup gurus or read the names of colours you’d ask yourself who’s job is it to name these makeup colours and how do I get it. So here are some suggestions for my Lip Purty line:

  • Femme Rouge
  • Purr pull
  • Riot Red
  • Feelin’ Blue
  • Bad Date
  • Not any type of pink
  • Green bills not jealousy
  • You can do it
  • Pow Pow Power
  • Free da
  • Kiss and Tell
  • Intersectional

Thanks for tuning in, wishing everybody a great Sunday and a great rest of the week.

Published in Idea Product Uncategorized